Monday Jan 30, 2023

Leadership Unscripted: Leading a Growth Agenda in a Divided World

CEOs and business leaders are increasingly expected to take stands on a range of controversial and politically divisive issues, but leaders risk weakening rather than strengthening their corporate brands if they are not thoughtful in how they respond. Adam Goodman, a veteran media consultant, talks about how to manage this challenge with Darden Marketing Professor Kim Whitler.

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