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UVA Darden School of Business

At the UVA Darden School of Business, our mission is to improve the world by developing responsible leaders through unparalleled transformational learning experiences. Through degree and non-degree programs, delivered by the world’s best faculty and bolstered by their research and ideas, we put your personal purpose in motion, setting the stage for a lifetime of career advancement and impact.

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CEOs and business leaders are increasingly expected to take stands on a range of controversial and politically divisive issues, but leaders risk weakening rather than strengthening their corporate brands if they are not thoughtful in how they respond. Adam Goodman, a veteran media consultant, talks about how to manage this challenge with Darden Marketing Professor Kim Whitler.

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